About Qihui Cultural Communication
Cultural communication works best when the message, format, and audience belong to the same idea.
Shanghai Qihui Cultural Communication Co., Ltd focuses on cultural
programming, creative communication, events, public engagement,
content planning, storytelling, partnership coordination, and
integrated cultural projects.
Our approach begins with context rather than decoration. We
consider why the project matters, who should care about it, what
format best expresses the idea, which collaborators add value,
where the audience encounters the project, and how communication
should continue before, during, and after the main activity.
Begin With Meaning
A clear cultural idea gives the program, content, event,
visuals, partners, and public communication a shared direction.
Design for Participation
Audiences need an understandable way to enter the program,
whether by attending, responding, sharing, learning, or collaborating.
Keep Every Touchpoint Related
Invitations, schedules, program language, event materials,
content, and follow-up communication should feel like parts of
the same project.
Extend the Cultural Life
Documentation, follow-up content, community response, partner
relationships, and future programming can carry value beyond
the original event date.
Cultural Program Planner
QIHUI / PROGRAM CYCLE
01
02
03Story Lab
04
05Partner Meet
06
07
08
09Public Session
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11
12Creative Day
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01 / IDEA
Program Concept
Theme, cultural context, purpose, audience, format, and desired response.
Defined
02 / PEOPLE
Collaborators & Audience
Partners, creators, communities, guests, contributors, and participation paths.
Aligned
03 / STORY
Communication System
Key language, content, schedules, materials, channels, and public-facing information.
Prepared
04 / LIFE
Engagement & Continuity
Event delivery, audience response, documentation, follow-up, and future program value.
Extended
A cultural calendar is more than a list of dates.
Each moment should have a purpose, audience, message, owner,
material requirement, and relationship to the wider program.